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How to break the internet

Logo https://stories.scrollytelling.io/how-to-break-the-internet

At #DMWF Expo Europe 2017, Steven Bartlett speaks about building relationships with micro-influencers and brand ambassadors. Five stand-out quotes.

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“The holy grail is being the experience, not interrupting the experience”

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“Attention is in constant motion”

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“I don't see a huge amount of value in a trending topic”

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“Consumers want to learn about products via the experience”

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“Indifference is where marketing goes to die.”

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17760504 996584877110413 52839516 n

“The holy grail is being the experience, not interrupting the experience”

17758134 996578457111055 684901499 n 1

“Attention is in constant motion”

17792431 996583227110578 1554914175 n

“I don't see a huge amount of value in a trending topic”

17758134 996578457111055 684901499 n 1

“Consumers want to learn about products via the experience”

17757940 996583200443914 481331185 n

“Indifference is where marketing goes to die.”

17760504 996584877110413 52839516 n

01 b kris story
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Overview
  • 17760504 996584877110413 52839516 n
  • 17758134 996578457111055 684901499 n 1
    “The holy grail is being the experience, not interrupting the experience”
  • 17792431 996583227110578 1554914175 n
    “Attention is in constant motion”
  • 17758134 996578457111055 684901499 n 1
    “I don't see a huge amount of value in a trending topic”
  • 17757940 996583200443914 481331185 n
    “Consumers want to learn about products via the experience”
  • 17760504 996584877110413 52839516 n
    “Indifference is where marketing goes to die.”
  • 01 b kris story
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