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Raising engagement and conversion through storytelling

Logo https://stories.scrollytelling.io/raising-engagement-and-conversion-through-storytelling

At #DMWF Expo Europe 2017, Brian Fitzgerald explains how to raise engagement and conversion through storytelling.

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“Use 'The Hero's Journey' as the narrative arc”

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“Speaking to rationality, to the head, is not sufficient.”

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“The story is the operating system of the mind, of society.”

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“Great stories are stories of human triumph.”

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Overview

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Img 0466

“Use 'The Hero's Journey' as the narrative arc”

Img 0488

“Speaking to rationality, to the head, is not sufficient.”

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“The story is the operating system of the mind, of society.”

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“Great stories are stories of human triumph.”

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01 b kris story
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Overview
  • Img 0466
  • Img 0488
    “Use 'The Hero's Journey' as the narrative arc”
  • Img 0492
    “Speaking to rationality, to the head, is not sufficient.”
  • Img 0493
    “The story is the operating system of the mind, of society.”
  • Img 0494
    “Great stories are stories of human triumph.”
  • 01 b kris story
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