At #DMWF Expo Europe 2017, Jannis Rudzki-Weise hosts a content marketing masterclass. What makes a good story, and why do we need it? Here are five stand-out quotes.
“The average American consumes 15.5 hours of media per day.”
“The most precious resource we have, is user attention.”
“Get to the 'why' of your brand. Why do you exist?”
“Try to keep yourself in the background. You are not the hero. Your customer is.”
“Your story can be told more than once. Slice it up, keep telling it in different ways.”
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